With all the hair care products on the market these days, it’s becoming harder and harder to know what the best choices are. Every product seems to make some boastful claim about its new and improved formula that will not only instantly change your hair but your entire life. Over-the-top advertising has created an environment of misconceptions about what hair products can and should be able to do. Many shampoo ads claim to be able to do everything from flattening hair strands to adding colour to repairing damage. But a good shampoo only needs to do one thing: clean the scalp and hair without causing dryness, damage, or irritation.

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